NYC Experimental Film Festival Identity
Identity for a film festival at NYC's "Shed" venue
November 2025
Synopsis
View the full style guide presentation here!
NYC EFF is a visual identity system designed for the Experimental Film Festival in New York City. The project explores a fresh, new-age visual language through color, typography, and form, creating an identity that feels contemporary, vibrant, and tech-forward.
Skills & Software
Branding
Identity Design
Event Graphics
Illustrator
Photoshop
After Effects
Figma
Process
The style guide features a high-energy indigo paired with sharp, expressive type. Angular compositions and directional layouts were developed to echo the architectural geometry of the festival’s venue.
The system adapts fluidly across print, digital, and environmental contexts. The project was ultimately consolidated into a comprehensive brand brief, presenting the concept, visual rationale, and system extensions as a cohesive festival identity.
Product
The system was designed holistically, spanning logo development, wayfinding, posters, merchandise, motion graphics/loading screens, and a website experience.
View the full style guide presentation here!
© 2026 James Farrington