Web of Lies
A social media campaign tackling internet misinformation
December 2025
Synopsis
Web of Lies is a social media campaign that exposes how misinformation, AI content, and bots blur the line between what is real and fake online. The account can be found here, or at the username @webofliescampaign.
Skills & Software
Social Media
Video Editing
Campaign Design
Motion Graphics
After Effects
Premiere Pro
Illustrator
Figma
Process
After weeks of researching the impacts of misinformation on the internet, I designed a a campaign that employs short-form videos to share the issue with the average internet user.
I created a mysterious cyber theme to visualize my campaign. I wanted the content to appeal to a vast audience, so the copy and aesthetics are both approachable and intriguing.
I decided to use social media to share my message about the dangers of AI content because it would appear on the same platforms people were already seeing that content on.
Product
I created an Instagram account to host my content, which included three minute-long Reels and three image posts. The account can be found here, or at the username @webofliescampaign.
© 2026 James Farrington