RISD SFC Rebrand
Identity refresh for the RISD Student Fitness Center
Fall 2026
RISD SFC Content Creation Team
Synopsis
The SFC & Athletics department is RISD’s community for physical health. We offer fitness facilities and activities to all students and staff, whether you’re an experienced athlete or first-time gym-goer.
Skills & Software
Identity Design
Social Media Design
Figma
Blender
Process
As the RISD Student Fitness Center’s Social Media & Communications Manager I lead our team of content creators that work on the gym’s social media presence, upcoming publication, and miscellaneous visual materials for both the SFC and our sports teams. I am in the process of designing an updated identity system for the fitness center to encourage a cohesive voice across all of our outputs.
Product
*This rebrand system is in progress and is being actively developed as the year kicks off.
© 2026 James Farrington