Toler8
A campaign
May 2026
Gyuho Yoon, Sheryl Lee
Synopsis
Toler8 (pronounced “Tolerate”) frames Exposure Therapy as an 8-step plan to grow past fear. It is built on empathy, encouragement, and action. Gradual progress is the goal. We will approach parents and teens with equal attention. Beginning ET requires strength from both!
Skills & Software
Identity Design
Social Media Design
Research
Campaign
Figma
After Effects
Illustrator
Process
Too many teens struggle with anxiety, OCD, and PTSD without knowing their treatment options.
Even when parents seek help, most of the time the clinician do not offer Exposure Therapy as an option.
Parents struggle to talk with teenagers about mental health.
Stigma around anxiety disorders prevent early intervention leaving teen without support during a critical development window.
The dominant misconception that all therapy is talk-only. The fact that Exposure Therapy is hands on and evidence based is unknown to most familles.
Anxiety, OCD, and PTSD are common amongst teenagers. Despite this, most of them do not receive the help they need.
ET is an investment into your own wellbeing
ET has proven most effective for treating anxiety disorders
People aren’t aware of ET because it lacks representation and it has a poor first impression
ET seems ethically aggressive and harsh at first, it doesn’t sugarcoat the treatment so people fear it
Teenagers are highly impacted by anxiety disorders, but most do not receive treatment
Product
Toler8…
Provides all the necessary information parents and teens may need to know about Exposure Therapy
Introduces the process at a comfortable pace, using friendly visuals to appeal to both parents and teens
Reduces stigma surrounding the practice of Exposure Therapy
Our 8 steps aim to:
Navigate parents and teens to approach ET
Provide suggestions for communication
Make the process easy to memorize
© 2026 James Farrington